A Technical Experience

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Alex Lambden, a 2nd year student at Cardiff University, has interned with us here at Technical Marketing & PR over the last three months, getting involved in creating copy and learning what it takes to be an effective marketeer. In this blog post, Alex rounds up his experience of working with us:

During my placement with Technical Marketing & PR, I have learnt so many new skills in such a short amount of time. From day one, I have been exposed to a variety of marketing activities and become proficient in writing press releases, managing social media accounts, and creating quality content in forms of video and blog posts amongst other things. This experience has not just taught me invaluable professional skills but has definitively confirmed my passion for pursuing a marketing career.

Technical Marketing & PR are very active in their approach to the company’s own marketing, with the team attending business events or producing roving reports. Filming video content for one of our clients was my favourite experience on my placement; we visited Wildfire Communications in Bristol and created a short clip about the Promethean Grant with Education Technology magazine. Not only was it a lot of fun, but it was great to be involved in how promotional videos are created, from the setting up, shooting and editing. It’s the variety of the work that I have been involved in that has made this placement so enjoyable and enriching.

Thanks to my work placement at Technical Marketing & PR, I’ve gathered a portfolio of my work that I will be able to show my future employers. I am sad to be leaving such a great working environment, where each day started with a cup of coffee, and finished with the mastering of a new marketing skill or digital tool.

Keep your eyes peeled in the future for any student placements that Technical Marketing & PR could be offering!

Here’s my advice for students that are looking for a placement and want to work for a business that shares your aspiration to grow, as well as a quick round up of my time with Technical Marketing & PR:

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Technical Marketing & PR Wins Major International Contract

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Technical Marketing & PR expands services ‘Down Under’

A Cardiff-based PR agency has won a major additional contract with existing client, Promethean – a global education technology company – to deliver the communications campaign which will promote the winners of its Australia and New Zealand Grant initiative throughout the region.

The first ever Promethean Grant competition was piloted in the UK last year, attracting entries from 250 schools across the country. Pupils were invited to show their creative skills to win a Promethean ActivPanel – an advanced interactive front of class display – with 30 schools being successful in winning the technology for their classrooms.

The success of the campaign has led Promethean to take the Grant global, and Technical Marketing & PR’s successful track record with promoting the UK incarnation has been recognised with the award of the PR brief for Australia and New Zealand. The company is set to manage the communications activity surrounding the winning schools and their creative campaigns.

The Promethean Grant is also returning to the UK in March 2018, with Welsh schools being encouraged to enter after there were no local finalists last year. Stuart Fraser, Promethean’s Head of Wales, said: “We’ve bolstered the support we offer to our customers throughout the region this year and it would be great to see some Welsh schools as winners.”

Gillian Rhodes, Promethean’s Head of Marketing in EMEA and ANZ, said: “Having seen the excellent coverage and exposure the Technical Marketing & PR team secured for the UK Grant over the last 12 months, there was no hesitation in commissioning them to deliver PR support for the ANZ programme.”

Louise Matthews, Director at Technical Marketing & PR, concluded: “This is a really great result for us and testament to the excellent work of our PR team. It’s a fantastic opportunity for us to take our public relations work to a new international level as well as support a great scheme that encourages creativity and technology in schools. This shows that Wales is a great place to come and do business.”

We’re Proud to Sponsor Helen

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Here at Technical Marketing & PR, we like to do our bit to help those less fortunate than ourselves. In recognition of UK Charity Week, we thought we’d tell you about our sponsorship of Helen Ripley. In 2017 we were honoured to be Helen’s main sponsor on a life-changing two-week trip to Nakuru in Kenya, organised by Derby County Community Trust and African Adventures. The trip was such a success in terms of the difference Helen made, we are proud to be Helen’s main sponsor again in 2018. Here’s Helen telling us a bit more about the work she was involved with on the trip and what motivated her to take part:

 

“This year we went and worked with the Ungana Academy in Kenya and we’ll be going back to the same place in 2018 for two weeks. The school has 320 pupils between the ages of 3 and 16. Some of the children live in houses as small as my bedroom, up to 7 people and no running water. Their toilet is a hole in the ground, and 16 families share this. They live on a diet of mainly rice and beans.

When we’re out there we spend lots of time interacting with and getting to know the children and adults. In our team there are some teachers, and they spend time teaching the children English. This year we were also tasked with taking down an old classroom and building a new one.

We take bubbles, balls and stickers with us for the children, they absolutely love it. It is so heart warming seeing them laughing and playing when they have so little. Many of the children’s back packs are worn through and they have shoes without laces – we try and help out with these as well as basic school stationery. Where we can, we visit some families at home and take them food parcels. They are so grateful. We also cook a meal with meat for some of the families. To you and I this is normal, but they only eat meat on very special occasions, it’s a luxury.

The trip is something I have always wanted to do. I feel like I’m at a point in my life with my family growing up, that I can do it. I will admit I was a little worried that it would be a very emotional experience, and it is. But at the same time, it is so rewarding and so positive seeing how much of a difference is being made to the lives of the children, and how genuinely happy they are to have such basic things. It really makes you appreciate what we have.

The difference we can make to these children’s lives really stood out for me when we were able help a little boy named Clifton from the Jubilee School. His leg had been injured in a car accident and his bone was exposed and infected. Together with the charity Start Small we were able to raise £7,000 to help with his surgery, physio and the after care. Without this he would have undoubtedly lost his leg and died.

I’m really looking forward to going to the school again in 2018, the work we do makes such a difference. I’ve run events such as raffles and discos, all to raise funds for the trip. It’s thanks to the kind donations from people and the sponsorship from Technical Marketing & PR that I am able to support the school again.”

Helen will be heading over to Kenya on 19th May 2018. Though Helen has achieved her goal of £2,500 to be able to go and help with the project, your donations are still welcomed and will really help. The donations cover Helen’s flight, materials and lots of resources. Some of the money will also come back to the Derby County Communities Trust to support children in Derbyshire with physical and mental disabilities. The Trust works with these children through engaging them with sport. If you would like to donate, you can do so here.

At Technical Marketing & PR we spend a lot of time working with schools alongside clients in the technology sector. Seeing how lucky children are in this country to have access to the latest edtech only makes it even more important for us to support the wonderful work Helen is doing in Kenya. We wish Helen every success in May and can’t wait to hear all about it.

TMPR Lends a Helping Paw to Hope Rescue!

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Here at Technical Marketing & PR we like to sprinkle a bit of happiness whenever we can, and that’s just what we did recently with Hope Rescue in Pontypridd.

The team work hard to re-home rescue dogs within the local community, and as a small independent team they rely heavily on volunteers and donations. When we heard that they needed help to they buy an information portal for their newly refurbished charity shop in Pontypridd, we were pawsitive that we wanted to offer some financial support – not least because technology is kind of our thing.

With the new portal in place, shoppers can browse their website and have a look at the Hope dogs available for adoption, it’s definitely a handy addition to the shop, make no bones about it!

Take a look at the Hope Rescue website to see how you can get involved with helping the charity, or to browse the list of dogs looking for new homes http://www.hoperescue.org.uk.

Technical Marketing & PR Expands South Wales Operations

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David Williams appointed as new Account Executive 

Technical Marketing & PR has appointed David Williams as Account Executive, in a brand-new role which marks a decision to expand its team since recently relocating to the Vale of Glamorgan.

David graduated from Cardiff University with a degree in Journalism & Media. In his new role, David will be working on key client accounts such as global education technology company Promethean, international supplier of specialist insulation and construction products SIG, and leading stone wool insulation provider ROCKWOOL. “I am really looking forward to this new challenge, in an industry I have a real passion to work in. I am fortunate to be given this opportunity to learn and develop alongside such a great team with a wealth of experience”, explained David.

Louise Matthews, Director of Technical Marketing & PR, commented: “We are thrilled to have David on board. It’s an exciting time for our company as we look to expand, David brings a great sense of ambition and passion to the team, with a real desire to learn. It’s tough for graduates to break into the industry and we are pleased to be able to create this role for the candidate to develop. I have every confidence David is going to be an asset to our team”.