Five years at TMPR, happy work anniversary Tom!

/in , , , , , /by

Today we’re marking five years since Tom Martin joined TMPR, and what an accomplished half a decade it has been!

Tom first joined the team back in 2019 as a Junior Account Executive, shortly after graduating from Cardiff University with a degree in English Language and Literature. He came to us as an enthusiastic graduate with an ambition to pursue a marketing and PR career. His passion and natural talent combined with the supportive environment and development opportunities provided by TMPR fast tracked Tom’s progression into his role as a fully formed Marketing & PR Consultant.

Reflecting on his tenure, Tom was spoilt for choice in choosing just a few highlights. From fully funded professional development, industry events and networking, team away days and celebrations, to spearheading immense projects and campaigns… And of course, taking home the title of Young Communicator of the Year at the 2023 CIPR PRide Wales awards!

When asked about his time with TMPR, Tom said: “Five years feels like a bit of a milestone, doesn’t it? It’s been a great journey so far and I’m confident there’s a way to go still. Seeing how the agency and the team has grown, especially across the past 12 months with new values, refreshed brand and more colleagues, has been extremely rewarding.

“On a personal level, I’m proud to be bringing the same attitude as day one. I’ve come a long way but I’m by no means finished learning, developing and finding new ways to deliver for our clients – and truly, I’m sure I never will be! It’s something to believe in, and I’m glad to be part of an ambitious team setting new standards.”

Louise Morgan, Director at TMPR, added: “Investing in our people to empower growth is a key pillar of TMPR. We believe in nurturing talent and supporting development at pace, most crucially, in specialisms that interest our colleagues the most. Tom has embraced every opportunity since day one, it’s been a real pleasure to work alongside him as his TMPR journey goes from strength to strength. Congratulations on this major milestone, Tom and thank you for the passion you bring to the agency as we prepare for our next chapter.”

Tom’s time with TMPR has been compelling and multifaceted – he has truly thrived since joining the team all those years ago, and played a pivotal role in helping evolve TMPR into the agency we are today.

A huge congratulations to Tom on his five year TMPR anniversary, we can’t wait to see what you achieve over the next five!

The newest member of team TMPR – welcome, Rachel!

/in , , , , /by

TMPR is excited to welcome Rachel Knight to the team, who joins us as a Junior Graphic Designer! Rachel brings a degree in graphic communication and four years of graphic design experience to the team, alongside her friendly attitude and passion for creativity.

“During my university studies and previous roles, I developed a keen interest in visual storytelling and brand communication,” Rachel explains. “I am very happy to be joining TMPR, and I am eager to embrace the collaborative spirit and transparent approach that they are so well known for.”

“As a Junior Graphic Designer, I’ll be helping edit artwork for existing client projects, as well as acting as a brand guardian for TMPR,” Rachel continues. “I’m looking forward to growing in my role and with the brand. We’re currently going through a re-brand, so I’m very excited about what’s ahead!”

Outside of the office, Rachel tries to spend as much time outdoors as possible. She loves running, hiking, and travelling to new places. Last year, Rachel took a career break to travel around Europe. She had a fantastic time experiencing new cultures and exploring lots of new hiking routes. Her favourite hike being the Picos De Europa, a beautiful National Park known for being the home of the Brown Bear and the Iberian Wolf! Rachel is also a keen amateur photographer, and loves capturing the scenery on her outdoor adventures.

Louise Morgan, TMPR Director, says: “Welcoming Rachel to the team bolsters our existing creative capabilities. In the short time she has been with us, she has already made a positive impact – fitting in seamlessly by bringing a positive attitude and passion for design.”

“Thanks to Rachel joining the business, we are now making good progress with the TMPR rebrand behind the scenes,” Louise continues. “Watch this space in the coming months… great things are on the way!”

“I’m so thankful for the warm welcome I’ve received from the team,” Rachel adds. “Their kindness and support has made my transition into this new chapter smooth and enjoyable. I am genuinely grateful for the opportunity to collaborate with such talented, hardworking and friendly colleagues. I can’t wait to see what our future holds!”

 

Welcome to the TMPR team, Rachel!

TMPR celebrate Tom’s win at the CIPR PRide Awards!

/in , , , , , /by

TMPR are extremely proud to share that Tom was a Gold Winner in the Outstanding Young Communicator of the Year category at this years CIPR PRide Awards!

Everyone at TMPR sees the hard work and dedication Tom puts into all his projects and clients every day, so his win came as no surprise to us, but we are so glad that his talent and commitment has been recognised by the CIPR and celebrated by a room full of industry peers. He truly is an inspiration.

“I’m immensely pleased to be named Gold Winner of the Outstanding Young Communicator award. It feels like the culmination of a great year, and a high point in my career so far. Putting my submission forward was a great opportunity to reflect on what I’ve achieved so far, but also a moment to think about what comes next – I’m sure there’s a lot more steps to take!” Tom explains. “To attend the awards with the team was a real privilege. We all work extremely hard so it’s brilliant to have a chance to celebrate together and unwind a little. I think it’s testament to the strength of our team that we’ve achieved so much, and we’ll undoubtedly be back next year.”

“It was incredible to see Tom win the Outstanding Young Communicator award. We will be celebrating Tom’s fifth year at TMPR in 2024, so this achievement feels like the perfect way to mark his progression so far,” says TMPR Director, Louise Morgan. “At TMPR we are passionate about investing in team development and creating opportunities for growth. Tom has grown so much since his early days at TMPR, so it was an honour to see him be celebrated by the CIPR and the Welsh PR Industry. We are beyond proud of him.”

Here’s what the judges had to say about why Tom is a deserving winner: “Tom is a worthy winner of the Outstanding Young Communicator award this year. His ability and commitment to his role shone through in his nomination. The judges were particularly pleased and impressed to see how he is passing on his knowledge and experience to colleagues. A very deserved honour.”

Held at the Coal Exchange Hotel in Cardiff Bay, the PRide Awards were a celebration of the work delivered by the vibrant Public Relations community in Wales over the last year. The dress code was dress to impress – and the team definitely did! The TMPR team has grown again this year, so the awards were a great opportunity for team members old and new to catch up with the extended team in person instead of through a screen!

TMPR were shortlisted for two other awards at this year’s PRide Awards: Best Long-term Client Care and Small PR Consultancy of the Year. Although we didn’t win these awards, as a small business, to be finalists at such a prestigious event amongst so many excellent peers was a win in itself for us.

Congratulations to Tom, all the award winners, and all our fellow finalists. The last few years have been especially difficult to navigate, so it is incredibly heart warming to see the Welsh Public Relations industry thriving. Everyone should be so proud.

We can’t wait to do it all again next year!

 

Shaping the future of TMPR together

/in , , /by

After 12 years in business, TMPR has gone from strength to strength. The team is the beating heart of TMPR, so with two new hires recently joining, it is the perfect time to come together and build a vision for the future.

Long-standing HR partner James Dalton, Founder and CEO of E3i, joined the team to discuss the culture of TMPR past and present, but most importantly future. Throughout the day the team learnt a lot about TMPR, the individuals within it, and how they work as a team. Using valuable feedback and insights from employee, client, and supplier surveys, some fantastic conversations took place regarding what makes TMPR unique and special, and how to take it to the next level.

As TMPR look to begin an exciting new chapter, the team explored the company’s values, shaping a positive vision for the future. Everyone at TMPR feels a special energy in the air and believes it should be shared with the world. Together the team defined the ‘TMPR way’ which will help to better communicate why the agency is a great place to work – and a great agency to work with.

Stay tuned, it’s going to be exciting!

Technical Marketing and PR celebrates Vale Business Awards win!

/in , , , , , /by

Written by: Daisy Babbage

At the annual Vale Business Awards, Technical Marketing and PR were recognised as ‘Financial and Professional Services Business of The Year’.

Held at the Vale Resort on Friday 22nd September and hosted by the television and news presenter, Sian Lloyd, the Vale Business Awards recognises and celebrates entrepreneurial and innovative ventures of businesses within the Vale of Glamorgan constituency which are making a difference.

 

As the latest intern for TMPR, it was an honour to be invited to the event. This was the first official award ceremony I have attended, which made the experience all the more enjoyable. After some drinks, we were greeted with a delicious meal before the awards ceremony commenced.

The highlight of the night was most definitely TMPR winning big, celebrating the company’s growth and strong financial performance through our innovation and excellent customer service.

Although an intern, when you join TMPR, you are joining the team. Everyone at TMPR has been supportive with my learning of the marketing and PR world and have given me amazing experiences within the sector. Therefore, I was honoured to be invited onstage with the rest of the team for the award and photos.

 

“Winning the ‘Financial and Professional Services Business of The Year’ award celebrates the hard work the team has put in this year to maintain outstanding standards and relationships with our partners,” says Louise Morgan, Director, Technical Marketing and PR.

“This award is particularly special to the company as it is outside of our industry. We have had great success in the CIPR awards, but to win when competing against the whole financial and professional services sector is very rewarding.”

 

Congratulations to all the finalists and winners from the ceremony and thank you to the Vale Business Awards for hosting such a fantastic night. Finally, congratulations to the TMPR team for their well-earned award!

TMPR getting ahead of the curve at FIREX

/in , , , , /by

Written by: Mimi Deen

Attending industry events is crucial for keeping up with the latest regulation changes, product launches, and market trends. TMPR believes in ongoing professional development as this provides an excellent opportunity for on-the-job training and continuous learning to stay ahead of the curve. Earlier this year, we were fully engaged in EdTech at Bett which was held at the ExCel London Exhibition Centre.

TMPR returned to ExCel again last month, this time to learn more about the latest developments in fire safety and protection at FIREX. The three-day event was a great development opportunity as it brings together fire safety professionals and showcases the latest product, services, and technologies in the industry. Representing TMPR at the show were Tom Martin and Oliver Thorne. Having attended a fire safety event previously, this was their first time at FIREX. Despite having to navigate some tricky train delays on their way back, they both gained valuable insights and ideas to share with the wider team. 

“My first experience of FIREX was a very positive one. It was a brilliant opportunity to check in with the fire protection industry, and see a wide range of passive fire protection solutions up close, including product demonstrations and installs,” explained Tom.

Oliver also had the opportunity to visit various exhibitor stands and to learn about the latest products and services at FIREX. Here’s what he had to say about it:

“It was great to see the enthusiasm all around for fire safety from early on at FIREX. We attended a few live demonstrations on how to install fire-stopping solutions into various apertures, which was great viewing for beginners and experts alike.”

Tom was particularly excited to be there in-person, having supported a client with stand design and event planning for the show. Here are some of his highlights:

“We also attended some thought provoking seminars which will undoubtedly support our future projects. A particular highlight for me was checking in with our client, having been heavily involved with the preparation of their event planning and design. Seeing the stand come to life was very satisfying, and clearly resonated with its many visitors.”

What industry events are you looking forward to attending or hosting this year? If there’s a construction, manufacturing, or engineering related one you think we should know about, drop us a line at hello@technicalmarketing-pr.com.

TMPR hits the road for The Fire Safety Event 2022

/in , , , , , /by

As we begin to get back into the flow of live industry events, the TMPR team recently visited the NEC in April for the first in-person Fire Safety Event since 2019.

Marketing Assistant Oliver Thorne headed to Birmingham alongside Tom Martin, and shares his experiences of the show with us here:

Keeping on top of the industry’s latest

With the stands filling quickly and the atmosphere growing from early on, it was great to see an enthusiastic response from everyone involved after the three year hiatus from live events.

With over 100 exhibitors and even more visitors, there was plenty to explore and lots of connections to be made at the event. Seeing some of the latest products and practices in person was eye-opening and refreshing to see the current level of innovation in the industry.

Sharpening our knowledge

Various presentations from industry leaders ran throughout the first day that were not only engaging but also imperative for those in the fire safety industry. We attended a couple of these sessions which included talks on the process of CCPI verification and recent developments in the prevention of fires in the healthcare industry.

Catching up with familiar faces

Fire safety is a huge consideration for some of our clients in the construction industry, some of which were even present at the event. It was lovely to say hi to some familiar faces – and some new ones too! It was great to see some of our clients in person for the first time, as well as catching up with other wider contacts that help us do what we do on a regular basis.

Alongside this, it was rewarding to see some of the great work put on display by our clients. We love to support our clients on projects like these and it’s even better when we get to see the finished products looking so good in the field – it’s fair to say our visit was definitely worth the commute across the border.

Our time at the event has us eagerly looking forward to the next one!

Until next time…

TMPR heads back to Bett

/in , , , , /by

On 23-25th March, Bett, the global education technology event, returned for the first time since January 2020, after a lengthy Covid-driven absence. Although we didn’t initially know what to expect, it was a wonderful week that captured the best and brightest moments from the world of edtech.

Chloe Allen, Marketing and PR Consultant, shares her highlights from Bett…

Events…are back!

It’s no secret that the events industry has taken a hit over the last couple of years, with the outbreak of covid-19 and the significant restrictions that followed. So, it was brilliant to see the return of live events and experience the buzz of Bett.

Over the course of the week, we struck up some excellent conversations with exciting brands, vendors, and exhibitors and spent time exploring the show.

Bringing together over 60,000 visitors and 1,200 edtech providers, it was a breath of fresh air to see so many people all in one place to discuss the future of edtech and catch up on missed time.

Exploring the latest trends in edtech

The theme for 2022 was “create the future” and was underpinned by six crucial pillars: leadership, futures, inclusion, wellbeing, skills, and innovation.

The programme of events was shaped by the pillars and included CPD sessions, talks from industry leaders, and pioneering presentations on future-facing learning, digital transformation, building resilience, and tackling the challenges of tomorrow.

It was a wonderful opportunity to truly understand how the edtech sector has reacted to the challenges brought about by the pandemic. Exhibitors shared how they had developed strategies beyond an initial crisis response, their creative approaches to establishing an inclusive curriculum, the prioritization of staff wellbeing, attitudes rebalancing workload, and much more.

Some of the most interesting trends focused on VR and its diverse role in supporting all types of learners, eLearning in the post-Covid world, and a refreshed approach to gamification in the education space.

There were robots designed to explain coding to young learners, and many well-known education brands were launching products that embodied the latest trends, devised to boost student engagement and reinvigorate the classroom for students and teachers alike.

Connecting in person

Getting to spend time with clients in person was a definite highlight. Bett 2022 really compounded the significance of human interaction and making valuable connections in real life.

It was the perfect occasion to bring brilliant minds together and tap into varied expertise and resources in real-time. Not only does this help to maintain truly valuable client relationships, but it also enables us to discuss ambitious ideas that are harder to communicate in a virtual capacity.

Reflecting upon a fantastic week, it’s safe to say that Bett 2022 delivered on all counts, providing the ideal opportunity to immerse ourselves in the constantly evolving world of edtech.

The show provides an excellent springboard for the TMPR team to get back out and attend further in-person events. Next up, we’re visiting The Fire Safety Event at Birmingham’s NEC Arena.

Managing change in manufacturing

/in , , , , /by

The Technical Marketing & PR team recently attended an expert panel discussion covering change management in manufacturing, hosted by Darwin Gray. Joined by an audience steeped in experience within the manufacturing sector, the panel evoked constructive discourse around how businesses can capitalise on new opportunities in a rapidly changing industry.

Change is inherent in manufacturing – whether it’s the effect of new legislation on supply chain management, or a generational shift in working patterns. It is, as the old saying goes, inevitable. As the discussion progressed, it became apparent that change is not something to be feared so much as seen as an opportunity to excel.

So, how can manufacturing businesses start managing change?

 

Plan for change

Too often, specialist consultants and industry experts are brought in to oversee change management projects during times of crisis. The first thing that the panel was keen to raise was that things don’t need to be heading south for change management to kick in – in fact, it’s much better to take a proactive approach.

There’s always a lot going on in manufacturing, and keeping your ear to the ground can go a long way to making sure you are ready for any changes that will affect your sector. Failing to plan is planning to fail – there’s a lot of clichés we could lean on here, but it’s safe to say that those who plan are most likely to prosper.

 

Encourage a ‘change mindset’

Change management does not have to mean an overhaul of business procedures. By creating a culture that supports growth and change, manufacturing businesses will be able to change gradually and ensure that they are working effectively and prepared for the future.

It’s important to be open to change. This might sound simple, but it’s crucial to recognise that change is happening every day – it’s normal, and we must accept it in order to make the most of new opportunities. By embracing a change mindset, manufacturing businesses can be flexible and take any developments in-stride.

 

Communicate and collaborate

One of the messages that the panel was keen to impress was that there is a wealth of support available to manufacturing businesses. By surrounding yourself with experts in your field, you can ensure that you have access to all the knowledge you might need to progress.

It’s worth being prudent with anyone who you introduce to your business, but the panel agreed that being trusting and finding the right partners can be invaluable. Whether it is involvement in government schemes or engaging more closely with local professionals, there is a huge ecosystem around the manufacturing industry which can be tapped into.

 

While there is a question around recognising the need for change, it seems more sensible that manufacturing businesses take a proactive approach to change management. With a strong team and a willing attitude to change, you can prepare your brand for the future and ensure that you’re evolving day by day.

For advice on how marketing and PR support can help you manage and effectively communicate changes in your business, contact the Technical Marketing & PR team.

The Power of Live Events

/in , , /by

So, you’ve nailed your social media marketing. Your email outreach is second to none, and your direct marketing is drawing potential customers to your website. What else could you possibly do to improve your marketing strategy?

It’s time to put yourself out there. Jump in the car, hop on the train or catch the bus – and make yourself known at live events. Whether your business lies in B2B or B2C, trade events, networking events and expos could be an untapped market worth making the most of. A recent survey of over 1,000 senior marketers found that the most successful businesses spend nearly twice as much on live event marketing as the average business, and the majority of these marketers planned to invest more into live events in the future – both in terms of budget and number of events.*

Here’s a few things to bear in mind before you dive in:

 

Raise your profile

By appearing at events, you can position your brand as active and involved within your industry. Signalling your presence within the industry will raise the profile of your brand and contribute to your credibility, thus underpinning your entire marketing strategy.

You will be able to make valuable new contacts at events and establish relationships. No matter how strong your outreach is, there’s no substitute for face to face communication when it comes to developing relationships – so spending time with all of your visitors whether they’re a prospective client or otherwise will encourage them to seek you out in the future. People love working with people, and by making them feel valuable and worth your time you will build a strong rapport.

 

Think about Return on Investment

As with any element of your marketing strategy, you’ll be looking to measure your success at events. That said, tracking your ROI for this particular activity is rarely an exact science.

You can look at lead generation and conversion, coverage and sign-ups, but it’s important to bear in mind that the benefit of events can go beyond tangible statistics. Be prepared to take a holistic view of your performance at events over a period of time, and remember it’s worth targeting which events you’ll attend with your ideal outcomes in mind.

 

Have the materials to back it up

It’s crucial that you have information to hand for anybody who is interested in your business. You should have high-quality literature available at the event in the form of business cards and flyers for visitors to take away which will link to your website and social media.

The content on your website and social media platforms must, therefore, also be reflective of your brand. Potential customers are likely to look to your website for more information, so ensure that it is readily available and presented in the right tone of voice. Your social media pages should support your message and act as a platform to showcase your successes.

 

Events marketing represents a significant opportunity within a comprehensive marketing strategy. Whether you are looking to raise brand awareness, meet prospective clients or generate leads, attending events is an effective way to gain a foothold in the market.

If you’d like more advice on events marketing, or assistance with your social media activity and website copy in preparation, don’t hesitate to get in touch with us.

 

*Bizzabo’s ‘Event Marketing 2019: Benchmarks and Trends’